Cruzcampo beer, a Seville icon.
La Cruzcampo I 1999
26'8 x 45'2 cm 56 x 70 cm
CommentThe La Cruz del Campo beer factory was founded in Seville by the brothers, Roberto and Tomás Osborne de Güezala in 1904. Both natives of El Puerto de Santa María (Cádiz) and members of a family renowned for making and selling wine.
The location of this company is on the outskirts of the city, next to a small temple that houses a cross that Vía Crucis processions were bound towards in earlier centuries; this provided the name and logo.
In 1926, the image of Gambrinus, a mythological Belgian king who is credited with inventing beer, is added to the brand.
When I received the order to create a small format work, on behalf of a group of employees from the Sevillian plant, to be given as a gift and tribute to a co-worker in honor of his retirement, it occurred to me that I should draw him a print from the early days of the company for which he had so caringly worked.
It was at this point that I requested a copy of an any old photograph to familiarize myself with. When I had the material in my hands, I like it and it excited me so much that I decided that once finished with the order it would be worth the effort to carry out the adventure of creating a pair of those images etched out in a larger size.
Those first cars that were used to make deliveries left this beautiful graphical print.
I am glad that the value and emblematic nature of its day that I detected in those two photographs was recognized by other people and widely spread upon its reproduction.